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Partners Are Your Brand Ambassadors — That’s Why You Need to Give Them Training

September 27, 2022

In my experience as the CEO of an e-learning company, I’ve seen many businesses employ partnerships as a growth strategy — especially as business environments become more complex and unpredictable. Many companies work with partners including franchisees, resellers, consultants and other vendors to increase their reach, tap into new markets, expand their offerings and more.

To realize the goals of the partnership, it’s not enough to take a hands-off approach and hope for the best. If you’re not making active efforts to onboard new partners and extend continuous, tailored training to them — the way you would with your own employees — you’re doing the partner and yourself a disservice.

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