Over the last few years, the phrase, “sales and marketing alignment” has become a major buzzword. But aside from all of the flashy stats touting the success of closely aligned sales and marketing departments, there isn’t a ton of advice out there on how to actually align sales and marketing at your company.
That’s why today, we’re taking a look at the full picture of marketing and sales alignment by exploring the what, why, and most importantly, the how of building an aligned marketing and sales department.
