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These 3 Tips Are the Key to Sales and Marketing Alignment

January 24, 2019

Over the last few years, the phrase, “sales and marketing alignment” has become a major buzzword. But aside from all of the flashy stats touting the success of closely aligned sales and marketing departments, there isn’t a ton of advice out there on how to actually align sales and marketing at your company.

That’s why today, we’re taking a look at the full picture of marketing and sales alignment by exploring the what, why, and most importantly, the how of building an aligned marketing and sales department.

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