Every year we’re presented a blank slate. We create New Year’s Resolutions with the hopes of improving ourselves in some way. For sales organizations, the new year creates new opportunities to develop new sales strategies. As we welcome 2020, many sales teams are going back to the drawing board to map out the sales strategies and metrics they are tracking to reach their goals.
The right sales metrics will enable your sales organization to set concrete criteria to increase sales revenue. While the proliferation of marketing and sales tools has increased the amount of data available to sales and marketing professionals, goals should always be specific, measurable, attainable, relevant and timely. Nowadays, nearly all sales activities can be measured or recorded. As such, it can be challenging to discern what to keep track of. Here are the top sales metrics you should be measuring in 2020.