B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real.
Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of. The strategies I’ll touch on are broken out like so…
- Brick and mortar: Improve foot traffic with carousel ads and store locators.
- Ecommerce: Use holiday shopper data and Collection ads to cross-sell complementary products.
But first, let’s establish something…
