When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done in vain. When brainstorming about keywords to target, the focus should always be on buying intent.
What Is Buying Intent?
Buying intent is an indication of a web searcher at a buying stage – meaning they are not in a research stage but are actively looking to buy a product or service. When determining keywords to target, typically the more specific, the better.