The meteoric rise of TikTok changed the course of the industry and altered the way people use social media. For those unfamiliar with the app, it is a platform for making and sharing short videos. It also assertively floods your feed with engaging content. Within five minutes, a user can watch enough content to lead a debate on a conspiracy theory, start a dance crew and learn how to make lemon meringue pie. TikTok’s user algorithm is the one every other social media company wants to beat, but it’s also the best-kept secret in the industry right now.
