Research says 87% of merchants believe that expanding online sales into new markets is their biggest opportunity for growth. By contrast, small businesses are significantly less inclined to implement cross border commerce strategies. Only 40% of small businesses engage in cross-border trade. Compare this to 71% of medium businesses and 92% of large businesses.
The research comes from Visa. Visa’s Global Merchant eCommerce Study (Visa GME Study) analysed the responses of 1,000 executives in 10 major markets around the world.
