Studies show that 1 in 10 purchases are now made on social media, a clear indication that new digital touchpoints are emerging for online holiday shopping.
Mobile platforms are said to be the biggest driver on social media purchases, with 57% of consumers confirming that they have bought a product on social using their phones and tablets.
In fact, worldwide spend on social media advertising was up 50.3% at the peak of the 2020 holiday season compared with the same period the year before, according to the latest quarterly report based on Socialbakers’ platform data.
