Social media benefits all parts of your business. Yes, we can all agree it’s more work but what better way to connect with customers directly? Social media should also be used in reaching out to customers about sustainability practices in your business.
Many businesses use their websites, annual reports, or menus to communicate sustainability. If you are doing that, please continue. However, the power of social media as it relates to environmental practices should not be overlooked. Read on to get strategies, questions answered, and real-life examples.