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Social Media Marketing: The Discipline Where Everyone Has An Opinion

October 4, 2021

20 years ago (holy cow, I wish I wouldn’t have said that out loud!), I had a job at a small advertising agency in St. Paul. I worked as a proofreader (and very part-time copywriter) at this agency. As a result, I interacted with the designers and art directors from time to time. They were wonderful people. In fact, a couple of them turned out to be pretty good friends. But, they faced one constantly brutal challenge:

Everyone had an opinion about their work.

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