The internet has created a unique opportunity for customers of any brand to purchase products—from groceries to clothing—without ever having to leave their homes. Especially since the start of the pandemic, customers have become more comfortable with the concept of exploring social media to fulfill their social and shopping desires all at once. As a result many companies have capitalized on new technologies and social platforms to grow their presence and boost brand loyalty via word-of-mouth. With several online tools available, companies can utilize social retail tactics to increase conversions and sales in their stores and online.
