New technologies are constantly changing the way we live, work and interact. Mobile, in particular, has notably disrupted the marketing landscape. And in 2019, we are going to continue to see the emergence of mobile marketing and the brands that are able to successfully adapt stay ahead.
Why is mobile marketing so important? eMarketer predicts that consumers will spend more time on mobile devices than they do watching TV in 2019. According to Statista, 52.2 percent of all website traffic worldwide was generated through mobile phones in 2018, up from 50.3 percent in the previous year. Among the 3.75 billion internet users worldwide in 2019, 86.2% will use a mobile phone to go online.
