Gift cards can be a simple way to increase sales, attract new customers and deepen relationships with existing ones. Here’s a look at how you can use gift cards as part of your marketing strategy.
1. Compete with national brands.
The gift card market now accounts for more than $129 billion in consumer spending, according to insight and technology company CEB. Once considered a last resort for gift-givers who couldn’t find an appropriate item, gift cards are now the most popular form of gift, and the one most requested by gift recipients, according to the experts at CreditCards.com.
