Smartphones are ubiquitous and, according to data from Pew Research, text messaging is the most-used feature on smartphones. More than 97 percent of users say that they use instant messaging of one form or another to communicate with their friends and family. Increasingly, smart marketers are learning to leverage instant messages as part of the marketing strategy.
The question, of course, is why has text messaging become so popular? And how can smart marketers take advantage of this consumer preference by learning to leverage instant messages for their brand?
