Influencers have made their mark on Instagram and YouTube, with 89% and 70% of users on these platforms, respectively. It’s fair to say that these will continue to be the platforms of choice for influencers in the coming months, but it’s also important to look forward to the platforms the next generations will—or already are—using.
That’s where TikTok, a wildly popular video sharing platform among Generation Z, comes in. Over the past year or so, it has exploded onto the scene, with over 500 million global users each month, with 66% of users under the age of 30.
