This may come as a surprise, but cold emailing is one of the best ways that you can turn your donkey agency into a unicorn agency.
You just have to go about it properly.
Cold emailing isn’t about spamming your contact list with hundreds of emails a week.
This will decrease your engagement and conversions.
You won’t get many opens and you’ll likely lose tons of contacts to the unsubscribe button.
The key to cold emailing to get more opens and convert more contacts is to supplement traditional inbound marketing with outbound prospecting.
