This is the time of year brands start planning for 2019. They look at their resources and budget, review previous key performance indicators and research popular trends to wrap into their next strategy. As you evaluate your plan for the coming year, it’s important to make room for content marketing.
Why You Need Content Marketing
Whether you’re evaluating the strategy for your own business or looking for ways to explain the value to your company’s executives, the reasons for investing in content marketing are the same.
Consumers report they want to see a brand’s content, not their ads. As NewsCred Insights explains:
