The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses.
Last year’s holiday sales were expected to take a hit, but there were huge eCommerce gains to offset the holiday revenues despite the pandemic.
Despite the global pandemic, holiday sales rose by 8.3% in 2020, according to the National Retail Federation (NRF), the world’s largest retail trade association. This includes a 23.9% increase in online and non-store sales.
