Why do people use social media? From Twitter to Facebook, there is only one reason:
To express themselves.
Even on LinkedIn, which is a so-called ‘professional social media site’ you see a lot more happening on the personal profiles than you do on the company pages. People are people, and they can’t stop being people. So they express themselves, develop their personalities and show their ‘difference’ through social media.
But how can you market to that?
