Sending out a prospecting email is a simple and useful way of connecting with someone who would benefit from what you have to offer.
Unfortunately, it’s all too easy for sales pros to get caught up in the numbers game and send off lots of boring emails that fall flat.
While it’s important to be able to connect with enough prospects, using the right level of detail and customization in your emails is essential. A genuine connection sparks rapport and boosts your response rate through the stratosphere so you can start building trust.
