I’ve always found customer loyalty to be an interesting topic. Have loyalty programs become less popular in recent years? Or have customers’ expectations changed, rather than their willingness to form a bond with a brand? According to a study by Yotpo, roughly 61% of customers are only loyal to 1-5 brands. This tells me that the real question isn’t whether or not people like loyalty programs, but rather whether the one you have is good enough to be in their top 5. In order to succeed, you need to get the foundations right and select from the various types of loyalty programs that fit both your business model and audience perfectly.
