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The Big Data Boom

September 14, 2020

Business leaders today often refer to the growing demand for Big Data as the new oil boom. In truth, right now data may be more valuable than black gold, especially to marketers.

In helping to transform marketing, data is used for everything from targeted advertising to user profiling. It’s tremendously valuable because it generates actionable insights that lead to commercial benefits. Data makes it possible to personalize user experience and automate processes across the board.

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