According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, knowledge, and vision. These factors can create the business’s most promising consumer base and make a positive brand persona when aligned correctly.
Customer referral marketing, one of the most potent tools under customer engagement, must be considered long-term plans. This method gives marketers the chance to consolidate customers and reinforce brand loyalty, increasing revenues. These 1:1 customer referral programs have been more successful compared to broadly advertised campaigns.
