When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations, calls to action, and so forth.
Let’s be realistic regarding start-ups and SMBs. Most brands are struggling just to post to social consistently.
- Why? Well, the factors can be many:
- You can’t afford someone to do it full-time.
- You feel like you’ve said all you can say about your brand.
- You’re not sure what content is resonating with your customers and what is not.