Many are forecasting bad news for this Black Friday and Cyber Monday. Revenue generated from the fourth weekend in November has increased just about every year, but is this the year we see the trend busted?
A recession, inflation and the complete reopening of retail have many in the ecommerce world predicting revenue numbers closer to 2018 than in years past. Still, the ecommerce industry must weather the storm. Q4 can make or break it for many brands. Let’s dive into a few ways brands can still win in Q4: