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The Fundamentals of Influencer Marketing

March 20, 2018

Influencer marketing is the opportunity to have an influencer, someone with authority, market you.

The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers).

The promotion by an influencer is created either entirely by them or with your help, and the content can be in the form of a:

  • Social media post
  • Blog post
  • Video
  • Case study
  • Testimonial

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