The way we work and communicate with our customers has changed: business relationships now extend beyond the traditional sales team and touch every team at a company. The more technology advances, the more communication channels open up between customers and teams, reaching far beyond just sales teams today. In light of this new customer environment, the results of a study sponsored by Google and Qualtrics Research – which surveyed more than 2,500 global business professionals in nine industries – demonstrate just how much business relationships now impact every facet of an organization.
