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The Future of Startup Marketing: 2 Popular Lead Magnets Your Startup Needs

February 14, 2023

The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ahead of the latest trends and strategies.

One such trend gaining traction in the startup world is using eBooks and whitepapers as “lead magnets.”

Honestly, it’s not a new trend or a fad.

Understanding the concept of a “lead magnet”

If you are hearing the term “lead magnet” for the first time, know that it is a valuable piece of content —such as an eBook or whitepaper — that is offered in exchange for a potential customer’s contact information.

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