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I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why.
Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure.
Your visitors could feel the same way if you don’t pay attention to how you come across to your target audience.
That’s why it’s crucial to identify your brand style before you redesign your website.
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