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The Logistical Nightmares of Trade Marketing — and 5 Tips to Escape Them

March 8, 2023

There’s no doubt that trade marketing is one of the most logistically heavy functional groups of the marketing world. This fact typically is ignored by other departments, which does nothing to ease the strain felt by your trade marketing team.

Fact: Your trade marketing team has to deal with every internal group in your organization, (like sales, operations, finance, product, brand marketing, campaign marketing, shipping and many others). In addition to this, they must also liaise with a slew of external teams (such as printers, fabricators, installers, rentals, warehouses and more). This means that a single person in the trade marketing department might have hundreds of points of contact per task.

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