According to these business statistics, more than 20% of small businesses don’t succeed within their first year. Even more fail in their second year. What might have helped them stay alive? Strong strategic marketing. More specifically, good brand storytelling.
A major part of marketing for small businesses is the brand story at the heart of the strategy: the six-second story, the why-what-how. But believe it or not, many out there—especially young or cash-strapped businesses—just don’t see how brand story materially impacts their business success. They think branding is some big-ticket fantasy that lives only in the minds of Coke and Disney—but they are wrong.
