Let’s be honest — the development of marketing content isn’t exactly cheap. From the idea to the research to the execution, it’s an investment. And like any business investment, you need a level of return that makes sense based on the time, effort or dollars expended.
The biggest content no-no? The one and done
It’s the cardinal sin of content — having a great idea and using it just once. Imagine you invest in some first-party research that generates a bunch of interesting insights about your market. Do you issue a press release with the highlights and call it a day? Absolutely not.
The list of ways you can extend the value of that research is a mile long. A few that come to mind…
