You hear it all the time these days: “Vertical videos are the most important aspect of your content strategy for 2023,” or “TikTok and Reels have the best organic reach,” and -always- “The algorithms are favoring vertical.” But why exactly are vertical videos taking social media, and indeed the wider digital marketing landscape, by storm?
The introduction of vertical content to the world
The answer to this question goes back to July 2011 when Snapchat was initially released to the public. With its innovative concept of short, 10-second photos or videos sent to your friends, only to be wiped off the face of the earth immediately after being viewed, Snapchat was an instant hit with young millennials.
