Along with the increase in online shopping, a new phenomenon exploded in popularity during the pandemic. Customers now have a new way to shop as a growing number of retailers embrace buy now, pay later (BNPL). BNPL plans are typically aimed at shoppers who impulse buy, typically purchasing fashion apparel or other small items. Shoppers who use BNPL are mainly Gen Z and Millennial shoppers who either don’t have or choose not to use credit cards. This option also makes a lot of sense for shoppers who don’t have the funds to cover the total purchase but will over the next several paychecks.