Last month, Facebook hit a new record of 2.6 billion monthly users. Research is also showing that 47% of consumers have increased social media usage during the pandemic. With more people online, and data suggesting that PPC accounts are rebounding after the initial impact of COVID-19, it’s time to start thinking about your strategy for reactivating Facebook advertising.
We can’t predict when the pandemic will end or when the economy will rebound, but we do know how to prepare your online advertising accounts to respond to the current state and then how to ramp back up (when you’re ready). Today, I’ll be focusing on Facebook advertising, and here’s what I’ll cover:
