Consider the insanity of this statement: “Recently it’s become apparent that quality food and regular exercise are crucial to one’s health. That’s why I decided to eat a high-quality meal once per week and ride my exercise bike every Saturday morning.” Everyone understands that engaging once-weekly in these actions isn’t enough to be healthy…that we should be eating healthy and exercising every day.
Likewise, I’d suggest that the industry standard for email newsletters is wrong. It used to be that “Build an email list and mail it weekly, share your favorite articles, and use alliteration in the title of your newsletter” would suffice for a strategy, but no longer.
