Keeping in mind what a rollercoaster 2020 was, a responsible B2B marketer ought to enter 2021 prepared. The game plan? Focus on a robust, flexible marketing strategy ready to tackle a year full of uncertainty.
Today, we’ll explore five potent B2B marketing strategies for 2021. Let’s get into it!
1. Focus On SEO
Search engine optimization, or SEO, is the be-all-end-all approach to introducing your website to a broader audience. SEO can be divided into two parts: on-page and off-page.