For many nonprofits, email marketing is focused less on selling a product and more on building long-term relationships with potential donors. Features built into email marketing platforms to maximize sales may not be as relevant to a nonprofit. Instead, look for email marketing tools that automate manual tasks and make the most of your limited resources.
Here are a few email marketing tools to consider.
Mailchimp
Mailchimp is one of the more popular email marketing tools out there, and for good reason. This platform offers easy ways to segment and automate your email campaigns.