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Turn Instagram into an Effective Funnel Step for your Business

November 7, 2017

Once you’ve got a good grip on Instagram metrics and performance of your account, you should take a look at the traffic coming from Instagram to your website and examine people’s behavior once they land there.

The first thing to take care of is to set up the right tracking. A majority of analytical tools often report Instagram traffic as “Direct,” because all referrer information gets stripped away when switching between apps.

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