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Using Keyword Research Workflow as Part of Integrated Marketing

April 3, 2018

Marketers who are worth their salt don’t view keyword research as a side dish – it’s one of the main dishes that you cannot take for granted. Targeting the right keywords ensures that SEO, PPC, and content marketing campaigns reach the right audience. And it helps identify primary competitors. A keyword research workflow can help determine the best keywords consistently.

Starting with a Seed Keyword

Before you launch any form of keyword research tool, you must first obtain a set of “seed keywords” ready. A seed keyword is any broad yet relevant term in your niche.

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