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Want Better Social Media Engagement? Try Stand Up Comedy

May 15, 2019

As marketers, our goal is to help people make decisions that make their lives better. But too often, we fall into the cycle of “let me tell you all about me!” and fall short when it comes to engaging with our consumers. Especially on social media.

Customers are the heroes. We’re just here to help them along the way. Many times, that help comes by way of social media engagement.

No one is scrolling social media to have a bad time. Folks are often bored and looking for entertaining content, whether from friends or brands they follow. This is where we bring in our good friend: humor.

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