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What Are Google’s Core Web Vitals and Why Should B2B Marketers Care?

December 10, 2021

In their never-ending quest to optimize the online search experience, Google has updated their ranking system to include new page experience factors known as Core Web Vitals.

First announced last year and rolled out in mid-2021, the purpose of this initiative is to provide unified guidance for quality signals that are essential to delivering an exceptional website user experience. Core Web Vitals are a subset of Web Vitals that attempt to quantify key aspects of the user experience and apply that to all web pages. Ranking signals derived from Core Web Vitals will be combined with Google’s existing search signals, including mobile-friendliness, HTTPS-security and intrusive interstitial guidelines, to provide a more holistic picture of page experience.

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