In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send in a way. And I for one, and very happy to finally see it happen.
However, based on what I’ve seen over the last year-plus, executive content can sometimes fall a little flat.
A little too promotional in spots.
A little too much about them.
And sometimes not enough about them!
