With today’s crowded online marketing space, promoting your ad campaign to your target audience can quickly become an uphill battle. It’s no surprise that marketers use various metrics to help them gauge whether or not their ads are working.
Of all these metrics, there’s one that ranks above all others in marketers’ eyes: the Click-Through Rate, otherwise known as CTR. It’s a vital measuring tool that determines everything from your conversion rate to the cost per click of your ad.
But what’s a good CTR? More importantly, how can you achieve it?
