Cisco estimates there will be 11.6 billion mobile-connected devices by 2020 — a number that exceeds the world’s projected population. The mobile Internet of Things (IoT) is spreading consumer attention thin, making it more difficult than ever to break through the noise and reach target audiences.
With this many connected devices on the horizon, content marketers must find a way to use mobile to their advantage. There’s an emerging concept within IoT that may hold the answer to regaining some consumers’ attention: calm design technology.
