What is Cross Selling and How Can It Boost your Small Business Revenue?

March 4, 2019

Getting a customer to spend more money on your goods and services is a priority for small business owners and cross selling can help you do that. This sales technique is designed to get a client to buy something that’s directly related to the purchase they’ve just made.

What is Cross Selling

Here’s an example. If you walk into an electronics store to buy a new computer and the salesperson asks you if you want to upgrade the memory, that’s cross selling. In the digital world, the options that prompt you with a “customers also bought this” type tag have been designed as part of a cross selling technique.

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