LinkedIn recently announced some updates to LinkedIn Pages. These include the ability to stream live video. LinkedIn Live originally launched last year for individual accounts. But this is the first time it’s going to be available for Pages.
Use it on your own LinkedIn page or your company’s profile. Either way this feature has the potential to make a major impact on your company’s LinkedIn strategy. In fact, the social networking platform for professionals says that LinkedIn Live broadcasters see seven times more reactions. And they get 24 times more comments than users who post standard videos.