Local businesses rely on word of mouth and walk-in traffic to succeed. These days, word of mouth has moved online. It is indexed by a search engine and served up whenever a potential visitor looks for a topic connected to that business.
A business that wants to appear at the top of the search engine results list uses local SEO like today’s word of mouth.
Before we answer the question, “What is local SEO,” here are some statistics for you from Social Media Today.
