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What is Marketing Enablement?

March 24, 2021

The radical transformation of B2B marketing and sales over the past decade—stemming from the growth of digital to the empowered customer—pales in comparison to the changes over the past year. No one could have predicted the circumstances that accelerated wide-ranging changes to go-to-market strategies and tactics.

Even more surprising? Many marketing teams haven’t cracked the code to improve their processes and technology to keep up with new demands.

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