Omnichannel marketing is a business strategy that relies on several different types of content distributed across various media for the purposes of building brand awareness and driving revenue.
Typically, small businesses are either unaware of omnichannel marketing or are reluctant to adopt the strategy, concerned that the process is too complex or costly to manage with a small team or without a dedicated marketing professional on staff. Contributing to cost and complexity is the imposing array of tools traditional marketers use on a daily basis to create and manage their various campaigns.
By adopting a comprehensive marketing platform, small businesses can significantly reduce the number of apps needed to facilitate an omnichannel strategy, while still gaining powerful customer insight and marketing process alignment.
